My Work
Audience Strategy
For five years, I’ve led teams to build exceptional content journeys and marketing lifecycles that grow and retain loyal audiences. Here are some highlights…
LehighValleyNews.com:
As the Membership Director for Lehigh Valley Public Media, I launched the audience acquisition and editorial newsletter strategy for the nonprofit digital news site LehighValleyNews.com in Oct. 2022. In 1 year, we’ve achieved:
20,000 Registered Users, who return to the site 10+ times per month
65% Average Open Rate and 8% Click Through rate on daily newsletters
Hearst Publishing:
As the Special Projects Director for Hearst Enthusiast Group, I led the launch of the company’s first premium digital memberships at Runner’s World, Popular Mechanics, and Bicycling. From member-exclusive newsletters to featured call-outs in the print magazines to exclusive Instagram communities, the programs grew to a paying audience of 40,000.
Audience growth starts with good copy that reads like it comes from a real human. Here are some examples by me—a real human.
Part of LehighValleyNews.com's automated welcome series, ghostwritten by me.
The Insider: a member-exclusive newsletter I launched. It has increased fundraising email open rates 15%. (1/2)
The Insider (2/2)
The first cover appearance for Jess Movold, a running coach and influencer who I hired to exclusively connect with the Runner's World+ audience.
Club Notes: A section I launched and wrote in Runner's World print issues, exclusively featuring paying members. (1/2)
Club Notes (2/2)
Content Marketing
Some of the brands I’ve worked with while leading sponsored content at Hearst’s Enthusiast Group
And a few samples of my work.
Runner's World + NordicTrack: Concept and words by me. Click for full video.
Runner's World + Subaru: Appeared in the January 2020 print issue. Concept and editing by me. (1/5)
Runner's World + Subaru: (2/5)
Runner's World + Subaru: (3/5)
Runner's World + Subaru: (4/5)
Runner's World + Subaru: (5/5)
My Book
Co-written with journalist Rachel Swaby and published in October 2019 by Farrar, Straus & Giroux—a subsidiary of Macmillan.
Mighty Moe: The Untold Story of a 13-Year-Old Women’s Running Revolutionary
In 1967, a girl known as Mighty Moe broke the women’s world marathon record at a small race in Toronto. This was an era when girls and women were discouraged from the sport and the longest track event at the Olympics for women was 25.6 miles shorter than a marathon. Thirteen-year-old Moe’s world-beating victory was greeted with chauvinistic disapproval and accusations of cheating—as were many of her achievements in the sport she had excelled at from the age of ten. Within less than two years, the controversy took its toll and Maureen quit running.
Here is the untold story of Mighty Moe’s tenacity and triumph in the face of adversity as a young athlete—and of a grown-up Maureen finding her way back to the sport decades later. This inspiring biography for readers and racers of all ages showcases the truly groundbreaking achievements of an unassuming, amazing young athlete.
Some Selected Reviews
“The book transports readers to an era of discrimination against women in organized sports and illustrates its effects on one girl’s life. . .This involving story is well worth reading.”
“A story lost to history illuminates the unique way sports supports feminism . . . A story about what running really is: competing with other runners and not against them.”
“[A] thorough, fascinating biography.”
“This book will make you cry.”
Writing and Editing
My work has appeared in Runner’s World, Men’s Health, Men’s Journal, Popular Mechanics and more. Here are some of my favorites online…
Runner’s World: Dozens Suspected of Cheating to Enter Boston Marathon
Men’s Journal: The Passion Project
Runner’s World: Scott Jurek Celebrates a New Appalachian Trail Thru-Hike Speed Record
Lafayette University Alumni Magazine: Field of Dreams
Runner’s World: Meet the Mustachioed, Beer-Drinking “Hero” Who Crashed the Trials 10K
And in print…
Men's Health: In which I went on 9 first dates in three weeks. (1/2)
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Runner's World: A feature about social media, love, and the power of running to connect. (1/3)
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Runner's World 50th Anniversary Cover Story: In which I ran a 24-hour relay with comedian Kevin Hart. (1/5)
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